Not like Uber and China’s Didi, Lyft isn’t creating its personal self-driving cars. However the U.S. firm certain is signing up main names to assist it bridge the hole.
This week it announced Ford as its latest autonomous automotive companion. Ford joins large names Jaguar, GM and Alphabet’s Waymo as effectively startups Nutonomy and Drive.ai as Lyft allies.
Recently recognized as top of the industry when it comes to self-driving cars, Ford said recently that it is committed to working with partners to convey its autos to market in ways in which truly assist customers. One such early companion is Dominos Pizza — as a result of self-driving cars for pizza deliveries… — whereas has been testing the social side of self-driving cars via an interesting trial that featured a person driving a automotive whereas disguised as a seat.
Taxis is an apparent areas for the firm to push into, however there isn’t possible to be any quick affect. The duo seem to be taking a ‘slow and steady wins the race’ strategy.
That’s in accordance to a blog post from Ford’s Sherif Marakby — who heads up autonomous and electrical autos inside the automotive giant — which additionally appeared to pour shade on Uber, which can be his former employer:
Some view the alternative with self-driving autos as a race to be first. However we’re focusing our efforts on constructing a service primarily based round precise individuals’s wants and desires. We’re inserting a excessive precedence on security and dependability so prospects will belief the expertise that our self-driving know-how will sooner or later allow.
2017 has been a yr of progress for Lyft, achieved in no small measure thanks to a collection of disasters for Uber.
Lyft reached one million daily rides in July and, whereas that lags Uber’s daily average of 5.5 million worldwide, data reported by Bloomberg weeks later steered that Lyft is definitely rising sooner than its rival.
Revelations of sexual harassment in the workplace, former CEO Travis Kalanick being caught of video berating a driver, and the use of a controversial greyball program to side-step regulation enforcement officers are amongst the disasters that eventual led to Kalanick quitting the company in June.
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