At this time hell didn’t freeze over, however one thing exceptional occurred. Microsoft and AWS introduced they were working on a project together.

Project Gluon is an open supply, deep studying mission for constructing, deploying and managing machine studying fashions. It’s value noting that AWS and Microsoft compete fiercely in the cloud market. In actual fact, they every have synthetic intelligence toolkits that they’re making an attempt to promote prospects, yet on this occasion they noticed it of their mutual greatest curiosity to work collectively as a substitute of competing.

That my mates is the energy of the cloud at work. It forces firms that when barricaded themselves behind proprietary stacks to work collectively despite themselves. Certainly, they’d relatively stay awake with the enemy, however being when being frenemies is in the greatest curiosity of each events, apparently they’re prepared to do it.

We’ve seen some unusual alliances in the cloud earlier than. Keep in mind when Microsoft and Salesforce joined forces simply a few years after suing one another? That was an odd couple, for positive. The relationship may have cooled a bit since Satya Nadella appeared onstage at Salesforce’s Dreamforce Convention in 2015, however the two firms proceed to work collectively when it is sensible for purchasers.

Marc Benioff and Satya Nadella. Photograph: Marc Benioff

And in the cloud it’s all about the prospects. Simply yesterday at the BoxWorks, Field’s annual buyer convention, there was Aaron Levie up on stage with Scott Guthrie, Government Vice President of the Cloud and Enterprise group at Microsoft, all joking and chummy and saying how effectively the two product units work collectively.

Field CEO Aaron Levie with Scott Guthrie, Government Vice President of the Cloud and Enterprise group at Microsoft. Photograph: Bloomberg/Getty Photos

It’s simple to neglect that Field made its identify in round 2009 with billboards on Route 101 in California saying how a lot better Field was than Microsoft Sharepoint. Levie made some extent of slaying Microsoft every time he could. Yet right here we’re at the moment and the two are on stage collectively, and the firms work fairly carefully with each other now.

Photograph: Field

The cloud has a humorous means of driving firms collectively as a result of it’s all about the buyer in the cloud. The subscription mannequin forces distributors to place prospects first and they demand interoperability with their instruments.

The times of going to an organization for a single stack of software program are gone. Firms might use Salesforce for CRM, Microsoft Workplace 365 for his or her workplace suite, Field for content material administration and AWS for cloud infrastructure — and they need all of it working collectively with out plenty of fussing and expense.

That could be why AWS and Microsoft teamed up on machine studying frameworks at the moment. Just because it is sensible for his or her prospects and if it is sensible for the prospects,  they’re going to do it — whether or not deep down they actually wish to or not.

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