The Switch is selling briskly – so briskly in fact that Nintendo has doubled production in an attempt to ensure that anyone who wants the new console can get one this year.
We’re now hearing reports from Taiwan – where one of the console’s key manufactures, Foxconn Electronics, is based – that Nintendo expects to ship 20 million Switch systems in year one, with a “conservative estimate” of 10 million sales in the same period.
The console has broken sales records in several different regions and has sold over 1.5 million units already. Its success has perhaps taken Nintendo by surprise, but a projection of 20 million units in 12 months is a bold one, if it is indeed true and not simply based on chatter from Foxconn’s factory floor. It’s worth keeping in mind that the Wii U has only managed 13.56 million sales as of December last year, and that’s been available since 2012.
Do you think the Switch can hit that kind of target in year one, and perhaps even come close to matching the commercial success of the Wii – or is it too early to say?